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The core of such a kind of content as a pitch video lies in its name. It means presentation of something and conveying information to a potential client, as well as the information about what areas of activity the company covers, what products it produces, and what achievements it has made during its existence. The last point is especially important. It is not enough just to tell about your products or services as there are special review videos for this purpose. It is important to present yourself as a reliable partner who can provide the customer with the most profitable cooperation. Therefore, we will try to cover this topic in more detail.

Creating any video, whether it is an image video, an advertising video, etc., is a difficult task for beginners, especially if they are limited by time frames. That’s why it’s much more advantageous to turn to specialists, and Astra Motion is an excellent choice. We can create an explainer video and many other types of content for you and your product to increase your sales and brand awareness.

Traits of a Good Pitch Video

How to make a pitch videoTo understand how to do something, you first have to figure out how not to do it. Working on your own and others’ mistakes will help a lot in this. There are three basic mistakes that should not be made when filming and creating a pitch video:

  • Too much text. You should use words, numbers, and everything written on the screen at minimum so as not to lose the “spirit” of your video;
  • An emphasis on one idea. You need to tell people about your company from all sides. You should observe the following balance: a single primary idea but many advantages;
  • A reference to the past. Yes, you started a long time ago. Yes, you only had one small production facility at the first stage. But that’s the past which you remember and which helped you become what you are today. However, you should look into the future.

A good pitch video should not be a product of graphomania. There must be just enough text to express the primary idea. It is also important to describe all the benefits of your product and not fixate on the past because the present and future are much more important. A good pitch video should show both the value of the company and its relevance to the outside world. It is great if your ideas are in harmony with the needs of the market and your audience, responding to current issues and the socio-cultural aspect.

Why a Video Pitch Can Be Powerful

An image video is one of the primary tools of image advertising. You first need to understand the definitions to better understand its goals. Image advertising creates a certain image of a product or brand in the eyes of consumers.

A pitch video is not an advertisement. However, advertising is also divided into several types. Yes, it raises sales. But sales are not always the main goal. There is the so-called image advertising.

Its primary goal is to make the brand or company recognizable by creating an appropriate image. Such advertising is designed to demonstrate the main advantages of the cooperation to potential partners and customers. Thus, all these people may consider the company reliable, promising, and trustworthy. In some cases, image advertising is used as a means to save a shattered reputation.

Image advertising is a direct opposition to functional advertising. While standard commercials say that there is a company or a product with a specific benefit to a customer or a partner, image advertising gives a certain assessment of all these advantages. Direct contact between the target audience and the advertiser is formed. It is important not to lose it so marketers recommend the use of image advertising regularly, with a certain frequency. It is not enough just to form a reputation. You should maintain it at the proper level.

Step-by-Step Guide on How to Make an Effective Pitch Video

How to make a pitch videoA pitch video is one of the best technologies for creating an image. It should contain the following information:

  • the history of the company (the legend);
  • the structure of the company;
  • the stages and speed of its development;
  • information about the production (a range of products or services);
  • information about the management and front-line employees;
  • the advantages of the company and its plans for the future.

You must show the viewers what your company’s values are and suggest them becoming a part of these values.

The primary message of a video often consists of one or two phrases or even words about the advantages of your company, such as quality, reliability, advanced technology, etc. (something that should be a priority for a client). For example, if you want to create a pitch video about an insurance company, show people that you are ready to provide customers with confidence in the future. If your business is related to construction service, make it clear that your buildings are made of modern and high-quality materials, and the company’s top priority is an emphasis on ergonomics and the environment.

It is not shameful to mention your well-known partners in your animated video. This is also an indicator of your status and level.

This step-by-step guide is actively used by our Astra Motion company so you can be sure that the pitch videos we create are high-quality and efficient.

Important nuances to pay attention to when creating a video

How to make a pitch videoBefore creating a quality pitch video, you need to take a few important steps. Marketing video production and pitch videos should be based on several simple rules and established algorithms so we will consider them in more detail.

Create a budget

The first and the basic thing to consider is the money you can spend on the creation of your video. When creating your budget, keep in mind one of the most important parameters — the video equipment that will be installed in your studio to shoot a video. If you don’t have an HD or DSL camera and you want to purchase or rent one, take into account its price.

Script your video

Any video animation, whether it is a pitch or advertising video, should have a well-thought-out script. Nobody usually cares about this point so the majority of pitch videos look like a set of disconnected animated slides, diluted with meaningless illustrations from photostocks. A good script will make your pitch video interesting and make the audience watch it to the end.

Storyboard your pitch video

It is important to get the viewers’ attention from the first seconds of the video. They should include a greeting message, followed by your name, your role in the startup, the name of the startup, and the task the startup is trying to solve.

At this stage of filming, it is important to stand out from the competition. After all, you and your company are unlikely to be a monopoly in your niche and there are many people who try to get the attention of your target audience. That’s why you should think creatively at this stage and prove that you are special to make your potential client pay attention to you.

Learn how to successfully cover sensitive topics to prove your value. Take the “pain” of your target audience and show how you can solve it easily and quickly. There must be the most interesting information that will finally remove all the objections of the audience and leave only a pleasant impression of your company, whether it is a web studio or a big enterprise.

Design the right setup

At this stage, you need to remain about your offer again and explain to the viewers what they should do after watching your video. Don’t forget to mention information about the warranty, easy returns, a free trial period, product demos, and free services.

It is enough to leave just important information, such as a phone number and email address where the viewers can get advice and find answers to their questions immediately after watching your pitch video.

Conclusions

How to make a pitch videoPitch videos are not just an advertisement for a startup of an existing business. They are a real movie that allows the audience to understand what the company is all about. A pitch video is created to support already-known brands. It is a kind of unique product that should make the brand memorable.

Pitch videos both create the company’s image from scratch and correct its reputation. This kind of video is usually a part of a general advertising campaign. Pitch videos are often used to inform people about the company’s social initiatives and charitable activities. For example, it can be created as a block of information about how the protection of consumers’ rights or attention to employees are important for the company.

Pitch videos precede direct advertising of product or service to prepare a potential consumer to purchase the product. Frequent reproduction of the brand or name in the media can be attributed to the components of the company’s image. Thus, the consumer builds trust in the company due to the fact that it is recognizable.

Any video animation, whether it is a pitch video, a video for landing pages, etc. is a powerful and quality tool that can exceed all expectations in the hands of a professional.

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