The challenge was to recreate the exact main crossroad in Kassel, Germany. The client provided references from several angles of the crossroad and actual product (LED Screen), so we had to figure out how to make a story out of this. Our target audience were companies and other marketing agencies. The video aims to explain the benefits of LED screen and engage potential clients to place their ad on this screen.
In this video we outlined the problem, offered a solution, and ended with a compelling call to action.