Cableteque AI
Explainer Video for
Cableteque AI
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budget
Under $6,000
realization time
8 weeks
{ Result }
13 leads from LinkedIn in the first 2 weeks
Our biggest challenge was to educate the market, since our solution has never existed before. With this video we let people know that the problem exists and it's solvable.
Arik Vrobel
Founder & CEO at Cableteque
{ Our insights }
What we discovered:
- People at construction/engineering are not aware of the problem;
- Decision-makers are old-school and don't trust AI
- Cableteque's core product is a software
- Awareness is needed
- Next goal is to raise funding
{ Video ideas }
What we suggested:
- Main 90-second explainer video for (awareness)
- 2 adaptations: demo video, and Investors Pitch video (conversions)
- Integration in marketing
- Tracking results and optimizing
Every good video starts with a script
Sometimes we need 2-3 of them, to pick the best
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