CipherMode
Explainer video for
CipherMode
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budget
$6,500
realization time
6 weeks
{ Result }
Raised $6,7M
We needed one video to help everyone understand what CipherMode is about. Including investors.
Jesse Sedler
VP of Business Development at CipherMode
{ Our insights }
What we discovered:
- Technological vibe: no cartoons, characters, playfulness
- Investors and CIOs were our target audience
- Difficult to understand the software
- UIs are not ready yet
{ Video ideas }
What we proposed:
- 60 seconds explainer video
- Custom design focused on credibility, with 3D elements
- Subtitled version for social media
- Tips on implementation and tracking performance
We proposed them 3 concepts of the script
They liked all of them, so we created another one mixing different parts from different scripts
