FERO
Explainer Video for
FERO
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budget
5,500
realization time
5 weeks
{ Result }
Website conversion from 1.2% to 1.9% (58% increase)
There are many companies solve payment conversions as we do. We needed to stand out. As well as show that our way is actually better.
Craig Savage
CEO & Founder at FERO
{ Our insights }
What we discovered:
- FERO is selling a software, but at the time there were no UIs
- It needed to be shown as a friendly solution, not super serious
- Website conversions need to be improved
- Email outreach needs to be improved by adding content
{ Video ideas }
What we offered:
- We offered a 60-second explainer video
- Unique style development (they used it for branding later)
- Marketing strategy on video implementation
We started with a couple options of the script
It needed to be under 150 words (60 seconds in voice-over)
